Developed and directed the award-winning creative for the highly anticipated adidas James Harden signature shoe launch with the social initiative and experiment; Project Harden.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points including social, event and experiential.

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Developed and directed the look, tone and feel for the adidas basketball series New Hustle, which featured social media influencers and trainers across the nation.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across social media.