Lead the concept, development and creative direction for the energy/hype adidas basketball footwear collections.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Top to Bottom: Kobe Vino Collection, Easter Collection, Jesse Owens Black History Month Collection, Night of the Ballin’ Dead Pack, Florist City Collection, Marvel Avengers Pack, Foot Locker Week of Greatness Xeno Collection